For Centillium: For Creative:
Loralee Spence Theresa Pulido
(530) 676-8575 Creative Technology, Ltd.
[email protected]    (408) 546-6416
[email protected]



Companies Plan to Deliver Accessible Broadband Solutions to Consumers and Small Businesses Through the Retail Channel

FREMONT, Calif., June 07, 1999 - Centillium Technology Corporation today announced a wide-ranging strategic partnership with Digicom Systems, a wholly-owned subsidiary of Creative Technology Ltd. (NASDAQ:CREAF), the world's leading provider of multimedia products and peripherals for personal computers. Creative plans to develop and market a variety of broadband access devices such as DSL modems based on Centillium's advanced chipset technology.

By reducing the "sit and wait" time associated with today's 56k analog modems, these customer premises equipment (CPE) products will dramatically increase consumer demand for rich multimedia content and interactive applications such as video conferencing, streaming video, network gaming, and distance learning.

"Centillium's chipset technology will be a key building block for Creative as we develop broadband access products," said Raj Johal, Vice President, Digicom Systems, Inc., a wholly-owned subsidiary of Creative. "We believe that broadband will be a key driver for the multimedia business by providing very high-speed access to the Internet, corporate Intranets, large file attachments, and interactive applications. We intend to work with our channel partners to make broadband solutions accessible to the mass market."

"This relationship with Creative represents a key milestone for Centillium Technology," said Dori Braun, director of marketing for CPE products, Centillium Technology. "As one of the most respected names in the PC peripheral business, Creative has extensive retail and VAR channels, a powerful sales force and marketing team, and an excellent customer support infrastructure. In addition, it has key partnerships with major retail chains, carriers and Network Service Providers. This will dramatically increase the exposure of Centillium-based access products to the SOHO and consumer markets."

First Product Demonstrated at SuperComm99
Digicom will demonstrate its first product based on a Centillium chipset at SuperComm99 (Atlanta GA, June 7-11). Digicom Systems will demonstrate an ADSL G.Lite (G.992.2) modem with a Universal Serial Bus (USB) interfaces based on the recently announced Centillium Optimizer™ chipset.

"We chose the Centillium Optimizer chipset for three very important reasons," said Raj Johal. "The first reason was the very low power consumption, which allowed us design a DSL modem that can operate in a low-power environment where current is supplied through the USB bus. The second reason was the very elegant, and programmable architecture of the Optimizer chipset. The integrated USB controller made it very easy for us to design a USB modem. The third reason we chose Centillium was their in-house expertise in analog/mixed signal, digital design, DSP algorithms, and protocols/system applications."

About Creative
Creative Technology Ltd. develops, manufactures and markets a wide array of advanced multimedia solutions for the PC, entertainment, education, music and productivity tools markets. Creative's products are marketed through the OEM, systems integrator and retail channels under a variety of trademarks, including the "Blaster" family name. With the new Sound Blaster® PCI standard, Creative has produced a solution that utilizes a combination of hardware and software for near-perfect compatibility with existing DOS and Windows titles. Creative's corporate headquarters and primary manufacturing are based in Singapore, with sales, distribution and research and development carried out through an extensive, global network of subsidiaries located in North America, Europe, Asia and Africa. Please visit our web site at

About Centillium Technology
Centillium Technology is a communication solutions company dedicated to delivering high-speed Internet access to bandwidth-hungry businesses and consumers. The company designs and markets Digital Subscriber Line (DSL) chipset solutions for central office equipment, DLC line cards, and customer premises equipment. Centillium's chipset family is the industry's highest density, lowest power dissipation solution available to networking equipment manufacturers today. Additional information is available at For sales information, contact Dori Braun at (510) 360-5070.


© 1999 Centillium Technology Corp. CopperLite is a trademark of Centillium Technology Corp. All other products or service names mentioned herein are the property of their respective owners.

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